Writing copy is difficult. On the one hand, you want thoughtful and strategically placed keywords that convert to sales. On the other, you want relatable and authentic copy that resonates with your audience. If you want to write website copy that is optimized for sales, SEO-friendly, easy to understand and authentic to your brand, then this guide is for you.

This launch checklist ensures that your Squarespace website is perfectly optimized for success and meets the following criteria before site launch: good user experience (UX), fast page load speed, SEO optimization, and site security/basic GDPR compliance.

This is the ultimate guide to choosing the perfect font for your logo when branding your business. In this comprehensive guide, you will learn about the difference between a logotype and logomark, key font types and what they say about your brand, font style variations like weight, style, and width, and how to use font pairings for your logo.

Looking to start a business? Wondering what this whole "branding" thing is about? We’ve compiled a branding mini-guide for entrepreneurs who are just beginning to visualize their business concept, or may not have the resources to hire a designer at this time. We've got your back.